Turn merch into brand experiences.
We help consumer brands and agencies turn merchandise into a strategic marketing channel, from concept to global distribution.
We don't turn merchandise into a cost, but a marketing channel that delivers results.
High quality
Everything is possible
From idea to execution
happy customers
completed projects
FINALLY, Merch that people really want to keep.
We believe that good merchandise is more than just a logo on a product, it's an extension of your brand. Custom95 designs, manufactures and delivers merch that your target audience loves to show off.
Merch is the world's most underrated marketing channel
Your brand dissapears fast.
Campaigns launch. Attention peaks. Then visibility fades.
While brands invest heavily in digital and events, merchandise is often handled last minute, missing its potential to create lasting brand presence.
The right merchandise keeps your brand visible for years.
of people use or wear the branded item regularly.
People feel more connected to a brand after receiving merch.
IMPRESSIONS of a merch item in its lifetime.
An average of €0.01 per impression.
We make merchandise your best performing marketing channel
Merchandise should not be a giveaway.
It should be a structured marketing channel that builds awareness, community, culture and loyalty over time.
Awareness
Merch that is actually used.
Your brand is being seen.
Community
Merch that turns audiences into communities.
Culture
Merchandise that employees actually want to wear.
Loyalty
Brand touchpoints that strengthen relationships.
Why most merchandise doesn't work
A lot of brand merchandise is boring, generic, or difficult to manage. At Custom95, we turn that around; we make merch a strategic marketing channel that provides long-term impact.
Built for brands and the agencies behind them
We partner with brands, creative, PR and event agencies to execute merchandise seamlessly inside campaigns, launches and activations.
Wij vertalen ideeën naar fysieke merkervaringen zonder extra complexiteit.
Strategy
Translate your brand values into tangible ideas and creative directions.
creation
Our designers craft merch that looks, feels, and performs like your brand.
execution
From warehouse to doorstep. Production, storage, and worldwide delivery handled by one partner.
infrastructure
Manage, distribute, and track your merch through your own online brand portal.
word on the street
“Custom95 understands quality and really thinks along with your brand”
Hanna
“Custom95 immediately understood what Red Bull needed: merchandise with energy. The activation items were of high quality and enhanced our brand experience at events.”
sweetly
“Custom95 provided merchandise that exactly matches the Defqon.1 energy: powerful, daring and of high quality. The collaboration was fast, creative and executed in detail.”
Pien
“Custom95 brought our brand values to life perfectly in every detail. The collaboration was smooth, fast and provided merchandise that exactly matches Absolut's energy.”
will
The future of merchandise management
We combine creativity with technology. With your own Custom95 Brandshop, you can manage inventory, budgets and orders in one smart platform.
Who we are
Custom95 is a creative merchandise partner helping consumer brands turn branded physical products into lasting brand experiences and connections.
We combine marketing thinking, product design and global execution to make merchandise a strategic part of brand campaigns.
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