When Crisp wanted to introduce the iconic artisan bakery Fort Negen nationwide through a temporary pop-up in the Crisp app, they brought in Custom95 to make the collaboration tangible. The result was a set of products just as full of flavor as Fort Negen's bread itself.

Fort Negen already had strong cult status in Amsterdam, but Crisp wanted to bring that feeling of quality, simplicity and craftsmanship to a wider audience. In their app, they therefore launched a limited pop-up that told the bakery's story further. It was up to Custom95 to create merchandise that breathes the same aesthetic: clean, functional, warm and fully aligned with both brands. This came through clearly in the campaign visuals, where Crisp shows how the pop-up works and how the merch becomes part of customers' daily ritual.

For this collaboration we designed and produced two hero items: the Fort Negen scarf and the Crisp mesh bag. Both products appear across multiple campaign visuals, such as the scarves styled in lifestyle shots and the bags featured as part of a table full of Fort Negen products (croissants, bread, espresso and polaroids).

Crisp used the merchandise as part of a storytelling campaign that further fueled the baking hype around Fort Negen. The limited items fit seamlessly with the look and feel of both brands and put the collaboration literally into the hands of thousands of Crisp users.

As seen on the final campaign page: “The baking hype became merch.”

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