STËLZ launches iced tea with ice-cold influencer action
STËLZ is the brand that captures summer in a can, every single time: fresh, light and with an attitude just as sparkling as its fans.
Visibility Through Influencers
For the launch of their iced tea line, STËLZ was looking for a way to own summer on social media. Not paid influencers, but real, organic buzz, with a brand experience you feel the moment you open the box.
From Idea to Icon in Every Feed
Custom95 developed a creative seeding strategy built entirely around experience. We designed a limited edition STËLZ cooler box filled with personalized merchandise: from socks and bandanas to bottle openers and festival must-haves, plus of course ice-cold iced teas.
Every box was designed to surprise, refresh and be shared.
From Cooler Box to Digital Wave
250 carefully selected creators received their STËLZ summer kit. Without any paid partnerships, an organic wave of posts, reels and stories emerged. The cooler box became the symbol of a summer full of STËLZ, with thousands of fans taking their can of iced tea into the sun.
This campaign proved that smart merch is more than branding; it's a way to create emotion, experience and visibility. With the right strategy, every item turns into a story that sticks: exactly what STËLZ stands for.
🎯 Want a PR campaign that feels like a brand experience too?
Custom95 helps with everything from concept to creation, logistics and distribution.
👉 Get in touch, we'll build your seeding campaign that actually sticks.
Built for brands and the agencies behind them
We partner with brands, creative, PR and event agencies to execute merchandise seamlessly inside campaigns, launches and activations.
Wij vertalen ideeën naar fysieke merkervaringen zonder extra complexiteit.
