For the launch of their iced tea line, STËLZ was looking for a way to own summer on social media. Not paid influencers, but real, organic buzz, with a brand experience you feel the moment you open the box.
STELZ Iced Tea Influencer Seeding Coolbox & Merch
STËLZ is the brand that captures summer in a can, every single time: fresh, light and with an attitude just as sparkling as its fans.
Sammie
PR Manager, STËLZ
Challenge
Visibility Through Influencers
Approach
From Idea to Icon in Every Feed
Custom95 developed a creative seeding strategy built entirely around experience. We designed a limited edition STËLZ cooler box filled with personalized merchandise: from socks and bandanas to bottle openers and festival must-haves, plus of course ice-cold iced teas.
Every box was designed to surprise, refresh and be shared.
Result
From Cooler Box to Digital Wave
250 carefully selected creators received their STËLZ summer kit. Without any paid partnerships, an organic wave of posts, reels and stories emerged. The cooler box became the symbol of a summer full of STËLZ, with thousands of fans taking their can of iced tea into the sun.
This campaign proved that smart merch is more than branding: it's a way to create emotion, experience and visibility. With the right strategy, every item turns into a story that sticks, exactly what STËLZ stands for.
Something like this for your brand?
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Wij vertalen ideeën naar fysieke merkervaringen zonder extra complexiteit.
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