STËLZ launches iced tea with ice-cold influencer action
The Seltzer Who Embodied Summer
STËLZ is the brand that captures every summer in a tin: fresh, light and with an attitude that is just as sparkling as their fans.
Visibility by Influencers
Before launching their iced tea line, STËLZ looked for a way to claim the summer on socials. No paid influencers, but real, organic buzz, with a brand experience you can feel as soon as you open the box.
From Idea to Icon in Every Feed
Custom95 developed a creative seeding strategy that was all about experience. We designed a limited edition STËLZ coolbox filled with personalized merchandise: from socks and bandanas to can openers and festival must-haves, plus, of course, iced iced teas.
Each box was designed to surprise, refresh and be shared.
From Coolbox to Digital Golf
250 carefully selected creators received their STËLZ summer kit. Without paid collaborations, an organic storm of posts, reels and stories arose. The coolbox became the symbol of a summer full of STELZ, with thousands of fans taking their can of iced tea into the sun.
This campaign proved that smart merch is more than branding; it is a means of creating emotion, experience and visibility. With the right strategy, each item turns into a story that sticks: exactly what STËLZ stands for.
🎯 Do you also want a PR campaign that feels like a brand experience?
Custom95 helps from concept to creation, logistics and distribution.
👉 Let us hear from you, we'll build your seeding campaign that will stick.
the results speak for themselves
Organic Influencer Posts
Views on Giveaway
Comments & DMs
LET'S MAKE YOUR MERCH MEMORABLE
Change your marketing with merchandise that lasts longer than digital campaigns and goes deeper than traditional marketing campaigns
