De Predetariër, the game butcher and delicatessen on Gerard Doustraat, wanted to extend their recognizable brand identity into merchandise that matches their outspoken character. Together we developed a collection of T-shirts and dad hats that bring the brand to life both in the store and on the street.

De Predetariër is known for a combination of craftsmanship, quality and humor. The iconic deer logo and retro deli aesthetic had to be carefully translated into wearable products for staff and fans. The collection needed to be functional enough for use in the kitchen and recognizable enough to make the brand speak for itself outside the store too.

We developed T-shirts with a subtle front print of the deer logo and a large back print featuring the illustration of the deer at the kitchen table. This design clearly returns in the store and kitchen imagery. The beige dad hats match the shirt in color and style and are likewise worn during daily work, as seen in the photos.

The merchandise strengthens brand recognition in the store, makes the identity visible to customers, and creates a uniform look for staff. The items don't just bring the brand to life inside the physical store, they also make it visible beyond its doors.

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