Heinz x Custom95: Employer Branding with Taste

Heinz: iconic embroidered sweater reinforces internal brand experience

FMCG

The jerseys were even better than we had hoped for. They feel comfortable, look professional and reinforce the Heinz feeling within the team. Exactly the balance between quality and brand experience that we were looking for.

Marius Tan

HR & Employer Branding Manager, Heinz Netherlands

A Brand Everyone Knows

Heinz is a global icon, known for quality, taste and familiarity. Behind the brand is a passionate team that builds the world's most popular sauces every day.

Internal Pride, External Appearance

Heinz wanted to surprise their employees with something permanent: not a standard gift, but an item that matches their brand DNA. A jersey that is not only comfortable, but also a symbol of belonging and pride within the team.

Tailored to the Brand

Custom95 designed a premium sweater entirely in Heinz's corporate identity:

Color: the recognisable Heinz red for maximum brand consistency.
Detail: subtly embroidered logo for a high-quality, timeless finish.

Quality: selected for comfort and durability, suitable for daily use, in the office or at home.

The Perfect Blend of Comfort and Culture

The embroidered Heinz sweater became an instant favorite among employees. Not just a piece of clothing, but a symbol of pride, recognition and brand loyalty. Perfect as a welcome gift, Christmas gift or employer branding tool, and fully in line with the brand's premium look.