Heinz wanted to surprise their employees with something lasting: not a standard gift, but an item that fits their brand DNA. A sweater that's not just comfortable, but also symbolizes connection and pride within the team.
Heinz x Custom95: Employer Branding with Taste
Heinz is a global icon, known for quality, taste and recognizability. Behind the brand stands a passionate team that builds the world's best-loved sauces every day.
The jerseys were even better than we had hoped for. They feel comfortable, look professional and reinforce the Heinz feeling within the team. Exactly the balance between quality and brand experience that we were looking for.
Marius Tan
HR & Employer Branding Manager, Heinz Netherlands
Challenge
Internal Pride, External Impression
Approach
Tailored to the Brand
Custom95 designed a premium sweater fully in Heinz's house style:
- Color: the recognizable Heinz red for maximum brand consistency.
- Detail: a subtly embroidered logo for a high-quality, timeless finish.
Quality: selected for comfort and durability, suited for everyday use, at the office or at home.
Result
The Perfect Mix of Comfort and Culture
The embroidered Heinz sweater became an instant favorite among employees. Not just a piece of clothing, but a symbol of pride, recognition and brand connection. Perfect as a welcome gift, holiday gift, or employer branding tool, and fully in line with the brand's premium appeal.
Something like this for your brand?
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We partner with brands, creative, PR and event agencies to execute merchandise seamlessly inside campaigns, launches and activations.
Wij vertalen ideeën naar fysieke merkervaringen zonder extra complexiteit.
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