For Sony Music, we developed exclusive Tame Impala merch used during the Deadbeat release party. The collection consisted of T-shirts and dad hats that fit seamlessly with the atmosphere of the event. The items instantly became part of the evening's experience and were clearly visible among the guests.
The merch line consisted of minimalist Tame Impala shirts and Deadbeat caps, designed in a clean, recognizable style. The shirts were presented in several variants and formed a clear visual element within the space. The caps matched the look perfectly and completed the collection.
The items were part of an exclusive limited drop, available only during the event. The shirts and caps were given away for free to guests, so visitors took home a tangible memory of the release. This limited nature gave the collection extra special value.
Throughout the night, the merch was worn straight away by visitors and team members, creating a unified, recognizable atmosphere. The collection strengthened the identity of the release party and showed how good merch can grow into a lasting memory of a specific night or moment.
Schedule a no-strings call. We think along from idea to item, and handle production and delivery.
We partner with brands, creative, PR and event agencies to execute merchandise seamlessly inside campaigns, launches and activations.
Wij vertalen ideeën naar fysieke merkervaringen zonder extra complexiteit.
