For Sony Music, we developed exclusive Tame Impala merch used during the Deadbeat release party. The collection consisted of T-shirts and dad hats that fit seamlessly with the atmosphere of the event. The items instantly became part of the evening's experience and were clearly visible among the guests.

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The merch line consisted of minimalist Tame Impala shirts and Deadbeat caps, designed in a clean, recognizable style. The shirts were presented in several variants and formed a clear visual element within the space. The caps matched the look perfectly and completed the collection.

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The items were part of an exclusive limited drop, available only during the event. The shirts and caps were given away for free to guests, so visitors took home a tangible memory of the release. This limited nature gave the collection extra special value.

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Throughout the night, the merch was worn straight away by visitors and team members, creating a unified, recognizable atmosphere. The collection strengthened the identity of the release party and showed how good merch can grow into a lasting memory of a specific night or moment.

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