During a brand activation, Elvou wanted to give visitors something more than a souvenir: something that would actually be worn. Functional, stylish and fully in line with the brand experience.
Elvou x Custom95: From Event Merch to Lifestyle Collection
Elvou is a young lifestyle brand built around quality, simplicity and style. Their community embraces everything they do: clean design, a strong identity and a subtle, recognizable look.
"Vanaf het eerste contact voelde de samenwerking goed. Er werd snel geschakeld en er was duidelijk aandacht voor details. De merch sloot perfect aan bij onze branding en werd goed ontvangen."
Brand & Marketing Manager, Elvou
Challenge
From Event to Everyday
Approach
On Brand Down to the Details
- Custom PMS Tote Bag: made in Elvou's exact brand Pantone, cleanly finished and designed for everyday use.
Washed Dad Hat: a timeless cap with embroidered logo, perfectly balanced between casual and premium. Both items are designed from Elvou's brand DNA: minimalist, but with character.
Result
From Merch to Must-Have
The collection was an instant hit. Visitors wore the tote and cap not just during the event, but afterward too: in the city, while traveling, on social media. Demand grew so strong that Elvou decided to add the items to their official webshop. A perfect example of how thoughtful merchandise can grow into a fully-fledged brand asset.
Something like this for your brand?
Schedule a no-strings call. We think along from idea to item, and handle production and delivery.
Built for brands and the agencies behind them
We partner with brands, creative, PR and event agencies to execute merchandise seamlessly inside campaigns, launches and activations.
Wij vertalen ideeën naar fysieke merkervaringen zonder extra complexiteit.
word partner
