Crisp x Salvo: a viral limited collab full of shareable merch
Crisp is the app for fresh, local, great food, delivered fast. Salvo is the culinary rebel winning over Instagram with its tiramisu and cookies full of character. Both brands share a sharp eye for quality, style and community.
From Collab to Cult Drop
The mission: a limited edition cookie drop that went beyond a product launch. Not a standard press kit, but an experience that felt like a gift: something so good, you had to share it
From Idea to Instagram Hit
Custom95 designed and produced the ultimate influencer box:
- Premium socks: branded with Crisp x Salvo logos: soft, stylish, instantly desirable.
- Ceramic mug: minimalist and perfectly Instagram-proof.
- Cookies & tiramisu: the finishing touch for that "I want this too" feeling.
Every box breathed quality, from packaging to experience. We handled the selection, fulfillment and shipping to a carefully chosen group of foodlovers and lifestyle influencers.
Viral in 24 Hours
Within a single day, influencers like Tip van Jet and Kiki Bosman brought their followers into the hype. Stories, reels and comments came flooding in: everyone wanted those socks, that mug and those cookies. And it didn't stop at the first wave: a smart giveaway extended the buzz. Fans could win their own Crisp x Salvo box by sharing who they'd share their cookie moment with.
Built for brands and the agencies behind them
We partner with brands, creative, PR and event agencies to execute merchandise seamlessly inside campaigns, launches and activations.
Wij vertalen ideeën naar fysieke merkervaringen zonder extra complexiteit.
