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Crisp x Salvo: a viral limited collab full of shareable merch

Marketing & Partnerships Team Crisp & Salvo

Crisp is the app for fresh, local and good food, delivered quickly to your home. Salvo is the culinary rebel who seduces Instagram with his tiramisu and cookies with character. Both brands with a keen eye for quality, style and community.

From Collab to Cultdrop

The mission: a limited edition cookie drop that went beyond a product launch. Not a standard press package, but an experience that felt like a gift: something so good that you had to share it

From Idea to Instagram Hit

Custom95 designed and produced the ultimate influencer box:

  • Premium socks: burned with Crisp x Salvo logos: soft, stylish, instantly sought after.

  • Ceramic mug: minimalistic and perfectly Instagram-proof.

  • Biscuits & tiramisu: the finishing touch for that β€œI want this too” feeling.

Every box breathed quality, from packaging to experience. We selected, fulfilled and shipped to a carefully chosen group of food lovers and lifestyle influencers.

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Viral in 24 Hours

Within one day, influencers like Tip van Jet and Kiki Bosman took their followers into the hype. Stories, reels, and comments flooded in: everyone wanted those socks, that mug, and those cookies. And it didn't stop with the first wave: a smart giveaway extended the buzz. Fans were able to win their own Crisp x Salvo box by sharing who they would have their cookie moment with.

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Crisp x Salvo: The Box That Took Over Instagram
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