How Johnny Cashew translated their iconic yellow into merchandise
Introduction
Johnny Cashew is a mission-driven nut brand that is transforming the cashew industry with sustainability, transparency and fair trade.
With their ambitious vision, zero carbon, zero waste, zero poverty, the team is building the world's first CO₂ neutral cashew chain.
For upcoming trade shows and retail launches, Johnny Cashew was looking for more than standard giveaways. They wanted premium sustainable merchandise that tells their story: clear, striking and instantly recognisable because of their iconic yellow.
From brand identity to tangible impact
To translate that strong identity into textile, Custom95 developed a Pantone matched merchandise collection that stayed true to Johnny Cashew's visual DNA while reinforcing their sustainability goals.
The collection consisted of:
- Quarter zip sweaters & hoodies — comfortable basics with subtle embroidered logos.
- T-shirts — minimalistic and high-quality, ideal for comfort and visibility at trade shows.
- Socks — playful, practical and the conversation starter item.
“It wasn't about printing a logo on a T-shirt, it was about merchandise that shows who we are.”
- Team Johnny Cashew
By exactly the the brand's iconic yellow by matching and opting for sustainable, high-quality fabrics, each item became a physical translation of their values: vibrant, aware and unmistakable Johnny Cashew.
More than merch, a branding tool that travels
The collection quickly grew into much more than teamwear.
The socks became favorites, spotted at trade shows, offices and social media.
Employees wore the clothes proudly, which created a team spirit and new conversations with customers.
From exhibition stand to Instagram feed, the bright yellow made the brand impossible to miss.
The merchandise became a powerful marketing channel: increased visibility, strengthened community and positioned Johnny Cashew as a progressive FMCG brand.
Conclusion
With sustainable, customized merchandise, Johnny Cashew proved that clothing with a logo does not have to be an afterthought, but a strategic part of branding and marketing.
The result: recognition, pride and measurable brand impact.
A perfect example of how good design and sustainable production work together to bring brand stories to life.
Curious about how your brand can use sustainable merchandise for real impact?
Let's design your collection together. 🌱
the results speak for themselves
LET'S MAKE YOUR MERCH MEMORABLE
Change your marketing with merchandise that lasts longer than digital campaigns and goes deeper than traditional marketing campaigns
