Johnny Cashew

To translate that strong identity into textiles, Custom95 developed a Pantone-matched merchandise collection that stayed true to Johnny Cashew's visual DNA while reinforcing their sustainability goals.

The collection consisted of:

• Quarter-zip sweaters & hoodies – comfortable basics with subtly embroidered logos.
• T-shirts – minimalist and high-quality, ideal for comfort and visibility at trade shows.
• Socks – playful, practical and the ultimate conversation starter.

"It wasn't about printing a logo on a T-shirt, but about merchandise that shows who we are."

- Team Johnny Cashew

By matching the brand's iconic yellow exactly and choosing sustainable, high-quality fabrics, every item became a physical translation of their values: vibrant, conscious and unmistakably Johnny Cashew.

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The collection quickly grew into far more than team wear.

The socks became the favorite, spotted at trade shows, offices and on social media.

Employees wore the clothing with pride, sparking team spirit and new conversations with clients.

From trade show booth to Instagram feed: the bright yellow made the brand impossible to miss.

The merchandise became a powerful marketing channel: increasing visibility, strengthening community and positioning Johnny Cashew as a forward-thinking FMCG brand.

With sustainable, custom-made merchandise, Johnny Cashew proved that branded clothing doesn't have to be an afterthought, but can be a strategic part of branding and marketing.

The result: recognition, pride and measurable brand impact.

A perfect example of how good design and sustainable production together bring brand stories to life.