Check wanted to let customers not only drive, but also let them sensing that they are part of something bigger. Merchandise had to play a connecting role: a way to reward fans, strengthen the community and make brand loyalty tangible.
Check Brandshop: How Merchandise Made Mobility a Brand Experience
Check is the mobility brand that makes urban freedom accessible. Their electric scooters are a symbol of speed, sustainability and smart simplicity, a lifestyle that goes beyond transport alone.
Annemijn Van der Marel
Marketing & Partnerships Team Check
Challenge
From Mobility to Brand Experience
Approach
From Idea to Digital Brand Shop
- Smart products: We created merch that really adds something to the ride: like warm, stylish gloves for cold days.
- Own webshop: A sleek, intuitive online brand shop where users can easily order their favorite Check items.
Seamless logistics: Production, fulfillment and delivery, all arranged by Custom95, so Check could focus on mobility. To stimulate purchases, customers received 40 free driving minutes with each order: a smart activation that perfectly connected commerce and community.
Result
Merch that Moves
The Check merchandise quickly became a fixture in the community. Gloves, hoodies and accessories became not only practical must-haves, but also symbols of pride. The webshop grew into a digital extension of the brand: clean, recognisable and completely on-brand.
Something like this for your brand?
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Wij vertalen ideeën naar fysieke merkervaringen zonder extra complexiteit.
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