Defqon.1 Travel Gift: premium weekend bag for the most loyal fans
More than just a festival, Defqon.1 is a global gathering of hardstyle fans, connected by music, energy and identity. Every detail of the experience is about community and experience.
A Gift for Real Fans
Defqon wanted to surprise their most loyal visitors, fans who not only come for the festival but also stay overnight, with a travel gift that really had meaning. An item that is practical but also symbolises their connection to the brand.
From Idea to Iconic Item
Together with the Defqon team, Custom95 developed the complete concept, design and production of the 2025 Travel Gift: a premium weekend bag built for adventure. From material selection to zip details and logo placement, each component breathed the raw energy of Defqon.1.
A Bag That Travels Beyond the Weekend
More than 12,000 custom weekend bags were distributed to camping and glamping guests this year. They could be seen all over the site: upon arrival, in the campsites and even on the return trip. The bag grew into a symbol of pride, memory and community.
Built for brands and the agencies behind them
We partner with brands, creative, PR and event agencies to execute merchandise seamlessly inside campaigns, launches and activations.
Wij vertalen ideeën naar fysieke merkervaringen zonder extra complexiteit.
