Defqon.1 Travel Gift: premium weekend bag for the most loyal fans
Defqon.1 is more than a festival, it's a global gathering of hardstyle fans, united by music, energy and identity. Every detail of the experience revolves around community.
A Gift for the True Fans
Defqon wanted to surprise their most loyal visitors, the fans who don't just come for the festival but also stay overnight, with a travel gift that truly meant something. An item that's practical, but also symbolizes their connection to the brand.
From Idea to Iconic Item
Together with the Defqon team, Custom95 developed the full concept, design and production of the 2025 Travel Gift: a premium weekend bag, built for adventure. From material choice to zipper details and logo placement, every element breathed the raw energy of Defqon.1.
A Bag That Travels Beyond the Weekend
More than 12,000 custom weekend bags were handed out this year to camping and glamping guests. They were visible across the entire festival grounds: on arrival, throughout the campsites, and even on the way home. The bag grew into a symbol of pride, memory and community.
Built for brands and the agencies behind them
We partner with brands, creative, PR and event agencies to execute merchandise seamlessly inside campaigns, launches and activations.
Wij vertalen ideeën naar fysieke merkervaringen zonder extra complexiteit.
