The goal: merchandise that doesn't feel like merch, but like fashion. Items you wear on the grounds and afterward too. Lago Lago wanted visitors not just to attend the festival, but to carry it with them.
Lago Lago: Summer in a Collection
Lago Lago is all about sun on your skin, beats in the air and water at your feet. The festival brings together a community that lives for music, creativity and the relaxed energy of summer days.
Marketing & Partnerships Team Lago Lago
Challenge
From Festival Moment to Wearable Memory
Approach
From Sun to Style
Custom95 developed a vibrant, versatile collection that perfectly matched the playful festival vibe:
- Tote bags: Stylish, sturdy and essential for every festival day.
- Swimsuits: The eye-catcher of the collection: colorful, playful and perfect for a dip in Lago.
- Socks: Fun meets function. Comfortable and full of character.
- Bandanas: A multifunctional statement piece: hair accessory, wristband, or simply a stylish extra.
Every item was designed with an eye for detail and produced with premium materials. The colors? Just as sunny as the festival itself.
Result
The Collection That Carries the Vibe
The merchandise instantly became part of the experience. Visitors proudly wore their Lago Lago items during the festival, and for weeks afterward in the city and on social media. The collection wasn't just a souvenir, but a symbol of the community and the feeling Lago Lago wants to evoke: freedom, sun, fun.
Something like this for your brand?
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Wij vertalen ideeën naar fysieke merkervaringen zonder extra complexiteit.
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