Lago Lago is about sun on your skin, beats in the air and water at your feet. The festival brings together a community that lives for music, creativity and the relaxed energy of summer days.

The goal: merchandise that doesn't feel like merch, but like fashion. Items that you wear on site and afterwards. Lago Lago wanted visitors to not only visit the festival, but also the carried along.

Custom95 developed a vibrant, versatile collection that perfectly matched the playful festival vibe:

• Tote bags: Stylish, sturdy and indispensable for every festival day.
  
  
• Bathing suits: The collection's eye-catcher: colorful, playful and perfect for a dip in Lago.
  
  
• Socks: Fun meets function. Comfortable and full of character.
  
  
• Bandanas: Multifunctional statement piece: hair accessory, wristband or just a stylish extra.
  
  

Each item was designed with attention to detail and produced with premium materials. The colors? Just as sunny as the festival itself.

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The merchandise immediately became part of the experience. Visitors wore their Lago Lago items proudly during the festival, and then in the city and on socials for weeks afterwards. The collection was not just a souvenir, but a symbol of the community and the feeling that Lago Lago wants to evoke: freedom, sun, fun.