Zenchef is the platform that helps restaurants reach, retain and win back guests, with smart tools for reservations, marketing and reviews. No commissions, full control.

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At a major hospitality trade show, Zenchef wanted to stand out among dozens of tech and hospitality brands. Their goal: not just to be visible, but to leave a feeling behind, with giveaways people actually wear instead of throwing away.

Custom95 developed a full event merchandise package:

• Oversized tees with clever Zenchef features
  
• A premium washed cap, embroidered with "Ask me my favorite restaurant"
  
• Subtle Zenchef branding on the back for a stylish, wearable look
  

We handled production, packaging and just-in-time delivery straight to the trade show booth: ready to wear, zero hassle.

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The Zenchef team wore the items with pride, and the caps were such a hit that they were spontaneously used as giveaways. Within hours, hospitality entrepreneurs were walking around with their Zenchef cap: walking ambassadors on the show floor.
The booth became an eye-catcher, and Zenchef stuck with exactly the right audience.

What started with a single cap grew into a recognizable symbol of Zenchef's brand identity. Since the trade show, Custom95 regularly develops new items for their team and clients: from knitted beanies to branded event wear. Because good merchandise isn't just clothing; it's marketing that people wear.