Zenchef is the platform that helps restaurants reach, retain and return guests with smart reservation, marketing, and review tools. Without commissions, with control.

‍

At a major hospitality trade show, Zenchef wanted to stand out among dozens of tech and hospitality brands. Their goal: not only to be visible, but also to leave a feeling: with giveaways that people wear, not throw them away.

Custom95 developed a complete event merchandise package:

• Oversized tees with Zenchef smart features
  
• A premium washed-out hat embroidered with “Ask me my favorite restaurant”
  
• Subtle ZenChef branding on the back for a stylish, wearable look
  

We provided production, packaging and just-in-time delivery to the exhibition stand: ready to wear, zero hassle.

‍

The ZenChef team wore the items proudly, and the hats worked so well that they were spontaneously used as giveaways. Within hours, hospitality entrepreneurs were walking around wearing their ZenChef hats: walking ambassadors on the show floor.
The stand became an eye catcher, and Zenchef stuck with just the right target group.

What started with one hat grew into a recognisable symbol of Zenchef's brand identity. Since the fair, Custom95 has been regularly developing new items for their team and customers: from knitted beanies to branded eventwear. Because good merchandise isn't just clothes; it's marketing that people wear.