Nuud Travel Pack: sustainable, reusable brand activation on-the-go
Nuud is the Dutch deodorant brand that wants to rid the world of nonsense ingredients. Their products are small, smart and effective, loved by a growing community of sustainable thinkers and conscious consumers.

Sustainable Thinking, Smart Travel
With an increasingly international audience and a strong focus on sustainability, Nuud wanted to offer their customers something that not only fits their values, but is also really useful. A practical, sustainable way to take their favorite products with you wherever the trip takes you.

From Idea to Impact
In close cooperation with the NUUD team, Custom95 developed the Travel Pack: a custom-made travel bag from GOTS certified organic cotton. The bag is washable, quick-drying and has a handy hanging loop, perfectly tailored to the modern, conscious traveller. Every detail was designed in line with Nuud's minimalist, fresh brand identity.

Sustainable, Functional, Iconic
The Travel Pack quickly became a favorite among NUUD fans. The bag combines aesthetics with ecology, reinforces the brand identity and literally brings customers closer to the mission: making sustainable living accessible and attractive.









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