One Two Free is the beauty brand making skincare less clinical and more fun. Not a routine, but a ritual. Their community is about feeling good, glowing and growing together, with products and moments that give self-care new meaning.
For the launch of their newest skin-up line, One Two Free wanted to create something that would stick. An event that felt like a mini-retreat: brunch, yoga, creativity, and a touch of magic. But something was still missing to hold onto that feeling: something tangible, wearable, shareable.
Custom95 worked closely with the brand to design sweaters that embodied the Glow & Flow vibe: soft, minimalist, subtly branded. Premium quality, but with a relaxed fit: exactly what the community would wear, not just post about.
Tight deadlines? No problem. With smart production planning and just-in-time delivery, every sweater was ready in time for event day.
The sweaters became the symbol of the event: worn during yoga, brunch, and shared on social media for weeks after. They brought the feeling of connection and softness to life. Not just merch, but a wearable memory that kept the Glow Tribe together.
For One Two Free, it wasn't about the sweater, it was about the story. Custom95 translated their vision into something tangible: a piece of clothing that holds a feeling. Because good merch isn't a product. It's a ritual.
Schedule a no-strings call. We think along from idea to item, and handle production and delivery.
We partner with brands, creative, PR and event agencies to execute merchandise seamlessly inside campaigns, launches and activations.
Wij vertalen ideeën naar fysieke merkervaringen zonder extra complexiteit.
