Oma's Soup is a social enterprise with a big heart. They bring young and old together by making delicious soups from leftover vegetables, tackling both food waste and loneliness. Their brand stands for warmth, connection and positivity.

With a growing following of fans, volunteers and partners, Oma's Soep looked for a way to strengthen their community. Not with just any webshop, but with a platform that promotes their mission: a place where people can proudly show their support.

Custom95 developed the Grandma's Soup Brandshop from A to Z:

• A strategically designed e-commerce environment that matches the brand's warm, accessible look.
  
  
• Full production and fulfillment of all merchandise, from our own distribution centers.
  
  
• Smart marketing campaigns to boost the launch: via social media, email and influencers, which ensured real engagement.

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The brand shop became an extension of the mission. Fans wear their Grandma's Soup hoodies proudly, volunteers feel part of a bigger picture, and every purchase directly contributes to anti-loneliness activities. In this way, the shop became not just a sales channel, but a tool to make a difference together.