Oma's Soep is a social enterprise with a big heart. They bring young and old together by making delicious soups from surplus vegetables, tackling both food waste and loneliness. Their brand stands for warmth, connection and positivity.

With a growing following of fans, volunteers and partners, Oma's Soep was looking for a way to strengthen their community. Not just any webshop, but a platform that carries their mission: a place where people can proudly show their support.

 Custom95 developed the Oma's Soep Brandshop from A to Z:

• A strategically designed e-commerce environment that matches the brand's warm, approachable look.
  
  
• Full production and fulfillment of all merchandise, from our own distribution centers.
  
  
• Smart marketing campaigns to boost the launch: through social media, email and influencers, driving genuine engagement.

‍

The brandshop became an extension of the mission. Fans wear their Oma's Soep hoodies with pride, volunteers feel part of something bigger, and every purchase directly contributes to activities against loneliness. The shop became not just a sales channel, but a way to make a difference together.