Amstel Hotel: luxurious tote & fans as a sophisticated guest experience

The Amstel Hotel is a household name in Amsterdam and far beyond. With its rich history and timeless elegance, the hotel has been enchanting guests with personalized service and sophisticated style for decades.

A Gift That Lasts
To thank regular guests and give special promotional weeks extra sparkle, the Amstel Hotel looked for a luxurious but functional gift. An item that is both practical and a reminder of their stay, something that makes the Amstel experience tangible.

Classic Design, Modern Execution
Custom95 developed a premium tote bag in Amstel's signature style, featuring a subtle embroidered logo and high-quality finish. In addition, we designed elegant custom fans, perfect for the summer events and the hotel's high-end look.

A Gift with a Story
The exclusive bags and fans were distributed to regular guests and during special hotel weeks. They provided an extra brand experience, conversations at the bar and visibility in the city. A small gift, with a big effect on loyalty and brand perception.










Built for brands and the agencies behind them
We partner with brands, creative, PR and event agencies to execute merchandise seamlessly inside campaigns, launches and activations.
Wij vertalen ideeΓ«n naar fysieke merkervaringen zonder extra complexiteit.










