The Grass Company x Custom95: from merchandise to must-have
The Grass Company runs several coffeeshops, including in Tilburg and 's-Hertogenbosch, and regularly hosts its own events there, from comedy nights to a "pot & popcorn" movie night.
A Scarf to Take Home
Beyond the experience in the shop, The Grass Company wanted to give their audience something tangible to take with them. Custom95 developed a dedicated scarf, made specifically to sell in the coffeeshops.
Two Sides, One Statement
Custom95 designed a scarf that captures The Grass Company's bold, playful tone. The text "MORE THAN JUST GRASS" appears in large, graffiti-style lettering, executed in two colorways that mirror each other: purple with white and lilac with purple. The "The Grass Company" logo sits deliberately understated beneath it, in a classic underlined typeface, as a counterbalance to the exuberant headline text.
Store-Exclusive Only
The scarf can be found on The Grass Company's website, but is deliberately sold only in the coffeeshops themselves.
Built for brands and the agencies behind them
We partner with brands, creative, PR and event agencies to execute merchandise seamlessly inside campaigns, launches and activations.
Wij vertalen ideeën naar fysieke merkervaringen zonder extra complexiteit.
